143 CASE STUDY

Go-To-Market Strategy

Branding

Launch Roadmap

OBJECTIVE

Create brand identity & launch strategy  for 143 tees, a boutique fashion startup with the ultimate goal of ending the "perfect t-shirt" hunt forever. 

Brand Identity

Launching into a commodity market necessitated a strong brand personality and presence.

Market Research

White space competitive market mapping solidified strong brand positioning and target persona development.

Launch Roadmap

MVP style launch roadmap allowed for fundraising efforts to happen in parallel with launch marketing initiatives.

Results

Cohesive brand definition

Successful seed funding round raised within 60 days

Grew social media following by 300% MoM for 6 months straight

Celeb endorsements including Kristin Cavallari and Giuliana Ransic

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